Law firm marketing is basically the process of bringing in new prospective clients to your law office. This may involve a combination of SEO, social media, blogging, advertising, and a variety of other techniques. However, whatever way you approach it, law firm marketing will quickly consume much of your time and effort. In most law firms, a majority of the lawyers are dedicated to the marketing of their law offices. Marketing is an integral part of every law firm’s business plan. Without marketing, a law office could not survive for very long.
Law firm marketing usually involves five main channels: blogging, social media marketing, Search Engine Optimization (SEO), and other internet marketing strategies. Although every lawyer has their own blogging channel, which is usually focused on their area of expertise or personal blogs, these efforts usually yield low results. Many lawyers neglect to optimize their blogs because they feel that SEO is too time consuming and they don’t have the time to learn the necessary skills to optimize their own blogs. This is simply not true. In fact, even highly experienced lawyers should learn SEO and begin blogging to improve their firm’s search engine rankings.
Law firm content marketing is another great way to get the word out about your law firm and to build up a loyal clientele. Content marketing has been used for years by offline businesses to attract customers and is also becoming more popular with lawyers. There are many companies out there that will help you develop custom content for legal services. There are two ways to approach content marketing: through article marketing and crowdsourcing.
Article marketing is a method through which lawyers can build up a credible portfolio of previous works and make sure that these works are included in the SEO for their law website. In order to make sure that your SEO efforts are effective, it is important to hire an SEO consulting firm that can guide you through this process. They can make sure that your firm is included in all of the search results for particular key terms. This will allow clients to locate you online and also in the results for related keywords. This makes it easier for people to find your site and increases your chances of making more sales.
Crowdsourcing is a great tool for law firms that want to build their brand online. Online clients like receiving updates and newsletters from law firms, but they are wary of responding to an email marketing campaign. By including links to previous blog posts, client portfolios or other content, attorneys can create an effective email marketing campaign and build up their credibility.
Law firm marketing has changed dramatically over the past few years. Firms that haven’t already started using online marketing strategies should consider this aspect of their law business and take advantage of the advantages it offers. If lawyers continue to ignore online marketing opportunities, they may miss out on attracting the best lawyers and the best clients.